Facebook Engagement is any action someone takes on your Facebook Page or one of your posts.

The most common examples are likes, comments, and shares, but it can also include checking in to your location or tagging you in a post.

Although the recent changes to the Facebook Algorithm have many marketers sweating, the update isn’t as scary as it seems.

For example, Facebook is explicitly fighting against Engagement Bait and spam my tactics which they see as undercutting their algorithm.With all the talk about Facebook reach lately, I thought you’d appreciate a refresher on how to boost Facebook engagement.Finally, engagement also indicates that your audience is, well, engaged. And an engaged audience that wants to interact with your brand is something every marketer should aim for.

Boost Facebook Engagement

Boost Facebook Engagement
Boost Facebook Engagement

1.Post when your fans are online

2. Get to know your audience

3. Tap into Perfect Post Times

4. Ask Questions

5. Share Relevant Images

6. Create specifically for Facebook

7. Focus on quality content

8. Analyze Your Most Popular Posts

9. Use Images and video

10. Go live

1. Post when your Fans are Online

People use Facebook at different times of the day. Some are on Facebook throughout the day, while others may only check it in the early morning or evening. We used to believe that there’s a universal best time to post on Facebook: early afternoon.

But not anymore.

Post when your fans are online
Post when your fans are online

A better tactic is to post when your audience is most active. Check your Facebook Insights to find that data. To access it, click the Insights tab and then click Posts in the left menu.

We now believe that every brand has its own perfect time(s) to post. That’s because the best time to post depends on several factors that are specific to each brand: What industry are you in? Where is your audience based? When do your followers use Facebook?A scientific way to find your best time to post is to look at your own data.

2. Get to know your Audience

What you find entertaining or inspiring is not relevant.When you’re seeking engagement, it’s your audience’s wants and needs that matter.

And it’s tricky to understand what those wants and needs are unless you really understand who your audience is.

Facebook Page Insights provides a ton of useful information about your audience. Study this information carefully, and look for any unexpected details that could help you create a more meaningful connection with fans.

Terre Bleu lavender farm used Page Insights to research their audience and determine what kind of content their fans respond to most. They learned that customers liked informative content like recipes, as well as gorgeous photos of the lavender fields. They generally saw less engagement for posts about environmental issues.

Using that knowledge, they used a photo of the lavender field bursting with yellow dandelion blooms to talk about an issue they cared about—the importance of bees. It turned into one of their most-engaging posts, with nearly 1,000 shares.

3.Tap into Perfect Post Times

The more engagement a post receives, the more likely Facebook’s algorithm is to reward it with reach.

This might seem a bit backward but it speaks to the importance of timing your posts to perfection.

Tap into Perfect Post Times
Tap into Perfect Post Times

By posting when your followers are most active, you instantly increase the likelihood of getting likes and comments.

And yes, there are data-driven best times to post on social media which can clue you in on what your posting calendar should look like.

The key here is to not just post at random and expect engagement. With the help of the chart below and analyzing your past post engagement, you can zero in on a schedule that makes sense.

4. Ask Questions

Asking your fans questions & using fill-in-the-blank posts are some of the easiest ways to get people to engage with your posts.An interesting question is a great way to kick off an active comments thread. Here are some ideas to get you started.

  • How many rings before you answer the phone?
  • What’s the first luxury car the pops in your head?
  • If I hear one more word about , I’m going to explode!

Don’t tell anybody… but when I’m craving some Likes & comments from my own Facebook friends, I’ll post a few of these suggestions just to get my community talking.

You could also ask fans for information about what kind of content they want to see from you. Then, give them what they ask for. This targeted content will inspire even more engagement.

5. Share Relevant Images

If you’re trying to get more engagement, images are great to tell stories quickly & powerfully — and thereby get more exposure in the news feed.

Facebook posts that include a photo see higher-than-average engagement rates. Simple shots work well. Facebook suggests a product close-up or a customer photo.

Share Relevant Images
Share Relevant Images

You don’t need a fancy camera or photography equipment—your mobile phone is all you need to get started.

A picture can say a lot more than a text post. A visually striking image can bring the rapid thumb-scroller to a halt. Images have proven time and again to improve engagement, especially when they tell a story or connect with the audience on a personal or emotional level.

According to hardikmangroliya, Facebook posts with images see more than double the engagement of basic text posts.

6. Create specifically for Facebook

What works on Instagram or Twitter might not always work on Facebook. For example, hashtags are great on Instagram and GIF are great on Twitter but both less so on Facebook.

It’s best to create your Facebook posts specifically for your Facebook Page.

Create specifically for Facebook
Create specifically for Facebook

With Buffer, you can easily customize your social media post for each platform when sharing to multiple platforms at once. You can even go one step further by customizing your article headline for your Facebook post.If you would like to give this a go, we would love for you to try Buffer for Business and experience the difference.

7. Focus on quality content

With people moving through content quickly, there’s no time for sub-par graphics, videos or text.

Many brands make the mistake of putting themselves in a box when it comes to their content.

For starters, there’s only so much that can really be said on a day-to-day basis about your brand or product. As soon as your content starts to feel repetitive or stale, your audience will tune out.Sharing is how we build relationships with fans & influencers — and also provide breaking news to our followers.

So don’t hesitate to share relevant, useful content from other businesses who post in your niche.

And if you need help finding content — our Content Engine will help you instantly find content from your favorite Facebook pages, blogs & Twitter feeds.

8. Analyze Your Most Popular Posts

Sometimes the key to increasing Facebook engagement is to look inward.

If you have a budget for Facebook advertising, consider boosting your top-performing posts. Your top-performing posts are proven content — content that is proven to engage your audience.

And you don’t need a lot of money for this.Let’s say you have a post that knocks it out of the park. Tons of likes and shares, and plenty of love in the comment section.

Analyze Your Most Popular Posts
Analyze Your Most Popular Posts

our boosted posts get up to roughly four times more paid reach than organic reach. As reach increased, engagement on the posts also went up.

Maybe it was an unexpected meme. Perhaps it was an epic case study.

Either way, you should have a pulse on your top-performing content instead of playing guessing games. Again, your fans’ activity is key to understanding what to post.

9. Use Images and videos

Facebook posts that include a photo see higher-than-average engagement rates. Simple shots work well. Ali Maffucci of Inspiralized uses foam board covered in contact paper to fake the look of a marble countertop for her Facebook photos. She shoots on her mobile phone, with a small tripod.Facebook suggests a product close-up or a customer photo.

Use Images
Use Images and video

If you’re wondering how to craft your Facebook posts, we think you should try videos.

From what we have seen this year, videos perform best on Facebook in terms of reach and engagement.Here are three more tips to help you get the most out of your videos:

  • Upload your videos onto Facebook: Videos uploaded onto Facebook have, on average, 110 percent higher engagement rate and 478 percent higher share rate than YouTube links, according to a quaintly study of six million Facebook posts.
  • Experiment with square videos: After running $1,500 worth of experiments, we found that our square videos received higher average views, engagement, and completion rate than our landscape videos, especially on mobile devices.
  • Add captions: When studying over 500 Facebook Pages and 12,000 Facebook videos, Loco-wise found that 93 percent of video views happened without sound.

10. Go live:

Facebook has also been pushing their Live videos a lot in this past year.Video posts see even higher engagement than photo posts. Like photography, videography can be simple and inexpensive, and you can get started using your mobile phone.

Keep in mind that vertical video gives you the most screen real estate on mobile devices.For our impact of social celebration, we hosted five Facebook Live sessions, which received about 4,000 views and 30 comments on average. Facebook Live video on average compared to a video that’s no longer live” and “people comment more than 10 times more on Facebook Live videos than on regular videos”.

Go live Facebook
Go live Facebook

To help you get started with Facebook Live videos, here are some ideas you can try:

  • Share behind-the-scenes of an event, your work processes, or your office
  • Host a Question-and-Answer or Ask-Me-Anything session
  • Interview industry experts using a software like BeLive
  • Explain or demonstrate how to do something
  • Discuss breaking news
  • Share weekly tips

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Hello Hardik Sir,
I am so happy today that i learn all things about Facebook engagement.
you explain to me all things of Facebook.

Raja Singh
Raja Singh

wow! I think that i learn all things about Facebook Engagement (2020)
Thank you Hardik Sir for guide me.