The Facebook Messenger bot industry is drooling over the potential of Messenger bots for business.
For months, your boss has been pestering you about Messenger bots for business. Even your children are asking you about it.
Facebook Messenger bots in particular.according to a survey by Oracle, 80 percent of businesses want a chat-bot in place by 2020.
Here are some real world examples and best practices to give you a firm footing in this new landscape.
Facebook Messenger chat-bots are now appearing all over the place as companies try to improve the quality of their customer service.
- 61% of people in the UK messaged a business in the three months between March and June 2018.
- 53% of people are more likely to interact with a business they can message directly.
- More than 50% of people consider business messaging the modern way to communicate.
What is a Facebook Messenger Bot?
One of the most important is a chat-bot is ability to increase conversion rates, as long as the pre-designed messages are written and planned effectively.
There are a huge range of benefits for using Facebook messenger bots for business.
Basically, a chat-bot is a piece of automated messaging software that uses AI to converse with people.
Rather than opening an app (let alone downloading one), making a phone call, running a search, or loading a web-page, your customer can just type a message, like they would to a friend.
Bots are programmed to understand questions, provide answers, and execute tasks. From a customer’s perspective, they’re a friendly and accessible time-saver.
A Facebook Messenger bot is a chat-bot that lives in Facebook Messenger,
Meaning it converses with some of the 1.3 billion people who use Facebook Messenger every month.
Instead of waiting on hold to speak to a service agent, customers can chat with a bot to answer basic pre-purchase questions, or to complete the early stages of an RMA returns request.
After all, Facebook Messenger use now far exceeds that of the social network itself among consumers.
If you’re on Facebook, you probably already have a Facebook Messenger strategy. A Facebook Messenger bot is how you scale that strategy.
Facebook has 300,000 active Messenger bots. That’s three times as many as the year prior.
Why Use Facebook Messenger Bots?
There are two major advantages to using a Facebook Messenger bot.
First, there’s a low barrier to entry for both you and your target audience. Facebook Messenger is the third most-used app in the world, used by 68% of app users.
second-best way to talk to a business. People exchange 2 billion messages with businesses over Facebook Messenger every month.
Facebook Messenger bots such an incredible tool for businesses,they are quick, smart, and most importantly.
Facebook Messenger bots can be programmed to perform all kinds of complex tasks. 73% of people prefer communicating with businesses via live chat.
Facebook business page, there’s a good chance a user will message you to learn more about your business.
there are currently more than 300,000 active bots on Messenger.
5 Facebook messenger chat-bot use.
1. Improve Customer Services:
If you are a larger brand that is constantly getting inundated with Facebook messages.
you are guaranteed to provide potential customers with an immediate response to any questions they may have.
Providing excellent customer service is crucial to upping your conversion rates and sets you apart from the competition.
provide tons of different answers, from tips and advice to FAQs — they can even redirect users to specific web pages for more information.
Messenger bots are also immediate, which is hugely valuable in our “always on” world.
The easiest way to do this is to offer multiple choice responses that gradually narrow down to a specific question.
Rather than hiring a customer support team to assist people 24/7, you can use Messenger bot to answer customer questions.
you are providing high-quality answers, potential customers can quickly and easily decide.
Once you tap the “Get Started” button, their bot immediately takes you through the process.
2. More Sales with Facebook Messenger Bots
A well-trained Messenger bot can also help you make more sales and conversions! Facebook Chat Marketing can help you improve brand awareness and, in turn, capture leads.Offer these new prospects a lead magnet.
such as an eBook, in exchange for their email address.you’re able to reach them through multiple channels, sending targeted emails in addition to contacting them on social media.
About 90 percent of Americans consider customer service when they decide whether or not to do business with a company.
Facebook Chat Marketing is a valuable customer service tool that is often overlooked. Facebook Messenger bot can save time and give answer common questions that come through to your customer service team.
Get more hits on your website by using your chat-bot to give people a link to your website homepage, latest blog post, or a product page.
For instance, if you’re getting to know a new lead, you might ask a question about their interests.
Facebook Messenger bots not only help make first-time sales, but they can also encourage repeat sales. Then guide them toward other products they might enjoy. It was always helpful to remind customers that you value their business.
3. Build Brand Awareness
It’s no secret that people love being inspired and learning new things daily.
particularly when communicating with people who have recently entered your brand’s sphere of influence. But you can’t go posting those quotes on Instagram and Facebook and expect big sales.
This is a great way to capture interest. By conveying your brand in a way that appeals to your target audience, you are qualifying people from a cold audience to a warm audience and moving them down your sales funnel.
Instead, deliver tidbits of information to your subscribers every day using chat-bots.
Share content directly with interested users rather than random Instagram users who haven’t connected with you.
It can be in the form of tips, quotes, inspiration, or anything that helps you build loyal followers who look forward to your daily content.
By setting up this scheduled chat-bot with two button-based responses.
4. Your Offers with Facebook Messenger Bots
Facebook Messenger can also collect relevant information about your audience and then send customized messages based on their preferences. Their bot is trained to ask questions and collect customer preference data based on how people respond.
While no artificial intelligence can be as effective as a talented salesperson (at least not yet), chat-bots that are designed to sell can help you boost sales and increase your profit.
Facebook Messenger chat-bot to show customers the products they’re looking for and process simple sales right in the Messenger app.
Then it prompts customers to choose what category of products they’re looking for and displays relevant products.
it creates a user profile based on your answers and uses that information to share more products and content that it thinks you’ll like:
These kinds of “segmented campaigns” are also often way more successful than generalized messages.
5. Educate Your Audience with Facebook Messenger Bots
Messenger bots are also great for building brand awareness and educating your audience about your business.
One way to do this is by customizing the greeting message that appears. Users can learn a little more about your business before they engage in conversation.
You can also create a series of one-option prompts that allow users.