Instagram and Facebook are two of the most popular social media platforms in the world. With over 1 billion monthly active users on Instagram and over 2 billion monthly active users on Facebook, they offer an enormous potential audience for businesses looking to promote their products or services.

One effective way to increase engagement on these platforms is by using poll ads. These ads allow businesses to create interactive content that encourages users to engage with their brand. In this blog post, we will explore how poll ads work and provide tips on how to use them to increase engagement on Instagram and Facebook.

What are Facebook Poll Ads?

Poll ads are a type of interactive ad format that allows businesses to create a question or a series of questions and provide two or more answer options for users to choose from. Poll ads are available on both Instagram and Facebook and are a great way to increase engagement with your audience.

Poll ads are displayed in the same format as regular ads, but with an added interactive element that encourages users to participate. Users can click on the answer they prefer, and the results are displayed in real-time, which can be a fun and engaging way to interact with your audience.

Data from the polls can also help you remodel your marketing Planning. You will not only offer relevant products – your user will be readily waiting for the products and this is positive for your revenues.

Additionally, poll ads give you valuable information that can help you improve your ads, stand out from the competition, and raise your chances of closing more sales.

What are the benefits of Instagram and Facebook poll ads?

  1. Increased engagement: Poll ads encourage users to interact with the ad and provide their opinion, increasing engagement rates and the likelihood of the ad being seen by more people.
  2. Valuable feedback: Poll ads provide advertisers with valuable feedback from their target audience, which can help them improve their products or services.
  3. Boosting brand awareness and driving conversions: Well-organized and implemented poll ads can work wonders for businesses. Such polls attract high communicates with your audience.

People who are not your Audience now can also vote and your brand can click in their minds. Exposure grow the potential for leads and driving conversions.

Cost-effective: Poll ads can be a cost-effective way to reach a large audience and gather valuable data, as they typically have lower costs per engagement than other ad formats.

How to create Facebook video poll ads?

  1. Open Ads Manager: To create a poll ad on Facebook, you will need to use Facebook’s Ads Manager. If you don’t have an Ads Manager account, you can create one by going to Facebook’s Ads Manager website and following the prompts.

2.Create a Campaign: Once you are logged into your Ads Manager account, create a new campaign and select the “Engagement” objective.

3.Create an Ad Set: After you’ve created your campaign, create an ad set by selecting your targeting, budget, and schedule.

4.Choose Your Ad Format: In the Ad Level, choose “Facebook Feed” as your placement, and select “Poll” as your ad format.

5.Create Your Ad: Now it’s time to create your ad. Write a question that is relevant to your business or industry, and provide two or more answer options.


  1. Add Visuals: You can add images or videos to your poll ad to make it more engaging.

7. Preview and Publish: Once you’ve created your ad, preview it to ensure everything is correct, then publish it.

Here are some tips for creating engaging poll ads on Facebook and Instagram:

  • Keep it short and sweet: Make sure your poll question and response options are concise and easy to understand.
  • Be creative: Use engaging visuals and interesting copy to catch users’ attention and encourage them to participate in your poll.
  • Be relevant: Make sure your poll question is relevant to your target audience and relates to your brand or product.
  • Provide value: Offer users a valuable incentive to participate in your poll, such as a discount code or exclusive content.
  • Test and optimize: Use Facebook and Instagram analytics tools to track your poll’s performance and make adjustments as needed to improve engagement.
  • Use targeting: Utilize targeting options to ensure your poll is reaching the right audience for maximum engagement.


Using Instagram and Facebook Poll Ads can be an effective way to increase engagement with your audience. By creating interactive content and asking for feedback, you can build a stronger connection with your followers and gain valuable insights into their preferences and interests. However, it’s important to make sure your polls are relevant and engaging, and to use the results to inform your marketing and content strategies.

With all those advantages, you must leverage this useful tool!

Just Noted: Keep it short, make your poll meaningful and grab attention quickly!

After you publish your ads, monitor their Results, and optimize them. Aim for high CTR, plenty of impressions, high engagement, and low CPM and CPC.

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