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Top 9 Search Engine Optimization Trends 2020

Top 9 Search Engine Optimization Trends 2020

What is SEO?

Search Engine Optimization or SEO is the web pages and content gets ranked on Google search engine with the help of keywords and content optimization.

SEO Pressor is presenting you with a list of 9 SEO 2020 Trends you need to know for the year 2020.

So, if you want your website to appear in the top 5 results on search engines, you should look forth for:

  1. Latest Google SERP feature
  2. Audience and user intent
  3. Google word trends
  4. Mobile optimization
  5. Social media
  6. Increase Organic Traffic

Introduction of the BERT algorithm update, creating actual quality content of keyword stuffing is becoming more and more important.

Top 9 SEO trends that would affect your web ranking in 2020

Search Engine Optimization Trends 2020
Search Engine Optimization Trends 2020
  1. FAQ Content
  2. Fast loading time website
  3. Voice search
  4. Digital PR
  5. Rich and featured snippets
  6. Mobile seo
  7. Video/podcast embedded content
  8. Local seo
  9. Influences

1.FAQ Content

FAQ content can drive a bunch of highly targeted traffic to your website.Before creating your FAQ page, it is crucial to raise the right questions to seo your online customers and about your service or product and generate demand on online services and your product. 

Business and company owners have to use it as a winning content marketing strategy.some reasons why you should create an SEO-friendly FAQ section:

  • It helps refund and customer service inquiries.
  • It attracts potential customers, people and builds trust in your business.
  • It improves your SEO rankings because Google values that your website is focused on helping people to get all the information.

common SEO knowledge by diving headlong of the most frequently asked questions about search engine optimization. We will move from the basics into some of the more complex questions.

2. Fast loading time website

Speed is very important for a website. It is so important that Google Search has made it an actual ranking factor. Google has taken action to improve your website loading speed by providing for developers and webmasters.

 Website loading Speed several different factors, including a site’s server, page file size, and image compression.

The Page Speed Insights Tool did not use to be very good in the past. Most of the information there could be found relatively easy elsewhere and it didn’t quite indicate speed itself. However, Google has recently updated the tool and it’s a lot better. 

Fast loading time website
Fast loading time website

Page Speed Insights is an online tool provided by Google and identifies web performance issues on websites. Although mostly related to technical SEO issues, the tools also analyze the site from a User Experience.

You can enter the Website URL and after a few seconds, the tool will return a page with some results regarding your website’s performance. When you insert a website page to test it,

Google will give two scores: mobile version and desktop version. mobile usage has become more and more popular, more than 50% of search engine users search on mobile devices.

3. voice search

It would be quite challenging without the opportunity to conduct a voice search. According to the PWC report, 71% of people use their voice assistant to search for something rather than physically typing their queries.

Most important is that the differences between spoken and typed queries may cause different SERP results. Your competitors are voice search optimized websites have better chances of engaging your Website customers, person or subscribers.

voice search
Voice Search For Seo

We have a choice of about 60 languages supported by Google Voice Search.the concepts of typed and spoken search changed a lot. With voice search, people typically ask a long question as they would normally speak. Hence, the Hummingbird update gave a huge push to Voice search optimization.

Most of them agree that it’s an important part of the SEO process. So, start learning about the nuances of SEO for voice search. That said, don’t go overboard and hire a team for it — at least not yet.

People using voice search on mobile will get only one top result. This one result is affectionately dubbed “position zero,” and everyone wants it.

4. Digital PR

Digital PR is an online marketing strategy used by businesses to increase their online presence.

Link building has been a common strategy for digital marketers for years. Public relations (PR) has always been at the center of a brand’s communication strategy.

Digital PR agencies network with journalists, bloggers, and influences and send online press releases.

Digital PR for seo
Digital PR for Seo

digital PR manages to build strong links while also building brand Awareness.

The following tenets of digital PR have to be present in order to accomplish this:

  • Emotional content is directly related to the writer’s audience.
  • Personalized pitch emails that show you’ve done your research on what the writer likes to cover and what their readers would appreciate.
  • 84% of millennials don’t like or trust traditional marketing.

Digital PR is PR that aims to improve brand awareness through digital channels. Digital PR occurs when a brand brings its marketing efforts to channels such as:

  • Content
  • SEO
  • Social media
  • Online media
  • Email marketing
  • Affiliate marketing

5. Rich and Featured Snippets

Featured snippets are rich search results that appear as a box of content on search engine results pages (SERPs). Rich Snippets are normal Google search results with additional data displayed.

They are field information that attempts to provide answers related to a user’s query. The vast majority of Google search results display the same 3 pieces of data:

  • Title tag
  • Meta description
  • URL
Rich and Featured Snippets
Rich and Featured Snippets

Research has found that featured snippets in search can drastically increase click-through-rates (CTR) for search results.

These snippets usually appear when a user has searched for a question and includes information that attempts to answer that question.

6. Mobile Seo

Mobile SEO stands for mobile search engine optimization. It is the practice of optimizing your content to achieve a better ranking for your website pages in search engine results pages (SERPs).

Apart from following all the SEO rules which are applicable to a desktop website, we need to take additional care while designing a website for mobile devices.

Mobile Seo
Mobile Seo

A good mobile website has a responsive design that performs well on desktops as well as mobile devices. 

The contents of a good mobile website are easy to read on a mobile device without having to zoom the screen. This process helps you improve organic traffic, which is traffic coming to your site from search results.

7. Video/Podcast Embedded Content

Hardik Mangrolia offers a variety of tools to help its users with SEO (Search Engine Optimization) of their audio content. SEO will help to optimize your audio content and will increase its relevance to specific keywords of search engines.

Let was look at a few important factors with help your audio’s SEO in detail:

Title & Description

Tags

JSON-LD

JSON-LD loads the embedded audio on a webpage faster and helps search bots to scan it more thoroughly. You can include videos on your Web pages if they’re relevant to your topic.

If you can, you should always be hosting your videos on your site. You can upload them to YouTube as well, but it is your content and you should have it on your site.

8. Local Seo

Local SEO (Local Search Engine Optimization), sometimes referred to as local search engine marketing, is an incredibly effective way to market your local business online.

This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO.

Local Seo
Local Seo

 Reach potential consumers who use local search to choose which products or services. You need to do three things: optimize your Google My Business account, improve your on-page SEO, and excel on the WWW.

How to do local SEO for large organizations. What are the pros and cons of local SEO for large enterprises and essential practices to keep you going? 

Local Seo
Local Seo

local businesses need most to improve traffic to their websites.

9. Influencers

Organic influences marketing is about connecting and collaborating with people who have already built the audience you want to reach. Influences can also improve to be a boon for your SEO efforts. 

it gets much more difficult for sites to get ranked in search engines. Think about what it means to read a post by influences. There are all kinds of content creators. Of course, there are the bloggers and editors, journalists and columnists.

Say a certain tech influence shows off his latest model drone, one out of thousands of new drones introduced that year. Influence-led marketing is doing more than just catching on—it’s eclipsing traditional advertising, as audiences now consider influences to be a more authentic means of brand promotion than the brands themselves.

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