Every small / multi-location company can grow their business and attract more customers using local SEO (Local Search Engine Optimization)strategies. In this local SEO (Search Engine Optimization) guide we explain what local search optimization.
Why using a local SEO company can help improve your online visibility.
What is Local SEO Marketing?
Local SEO, referred to as local search engine marketing, is an incredibly effective way to market your local business online.
it helps for business promote their product & services to local customers at the exact time looking for them online. This is achieve variety of methods, some of which differ greatly from what is practice in standard SEO.
And some of which are easier to manage using local SEO tools,can require specific local SEO Search Engine Optimization services.
What is ‘Local Search’?
First, let’s look at the differences between a standard information search and what is known as a Local Search.
DID YOU KNOW? According to Google, 50% of searches have a ‘local intent’.
Whereas anyone in the world with good enough SEO (Search Engine Optimizations) and authority can rank for a search query like, how to fix a blocked drain, when the query has much more purchase intent behind it, it becomes ‘Digital Marketing Course near me’ or ‘best Digital Marketing Classis in [location]’.
For these types of search query, which typically include a location or “near me” (which are not even necessary if searching using Google Maps or if Google knows your location and assumes the search has local intent), search engines understand that what the searcher wants is business suggestions or lists based on location, and so that is precisely what they offer up in the local search engine result pages (SERPs).
This difference in behavior, results is precisely why local SEO is important and worth investing in alongside standard SEO.
What are Local SERPs?
What local businesses need most to improve traffic to their websites or through their doors is visibility on what is know as the ‘local pack’ or ‘3-pack’.
This is the block are three business listings that appear below the map in the results displayed with local intent.
Below is the local pack that results from the search ‘Digital Marketing Course’.
You will notice plenty here that is different from standard organic results, such as opening times, review rating, and even photos.
Although Google is getting clever enough to pull this information directly from your website.Google My Business profile, a critical part of Local SEO marketing.
That is becoming more important as Google tries to satisfy more search queries directly in the SERPs.
Our free tool, Local RankFlux, allows you to monitor flux in the local search engine result pages (SERPs).
So you will be the first to know if your industry is being affected by Google algorithm updates.
What is Google My Business?
Previously known as Google Local, and for a time, even Google+ Local, Google My Business (GMB) is, as the name suggests, your business profile on Google My Business.
You can find out how to add or claim your Google My Business (GMB)listing here.
It feeds information to a variety of places, including the local pack and Google Maps search results,
But the most familiar appearance will likely be when it is in the top right of branded search your business.
This is what’s known as the Knowledge Panel. Your Google My Business (GMB) profile can include a host of information submitted by yourself, such as services you offer, contact details, business description and category, and opening times
But it is important to note that features such as Google My Business (GMB) attributes.
Google My Business Q&As, and Google Reviews are almost entirely generate by consumers, ideally with experience of your business.
A big part of local SEO (Search Engine Optimizations) is making your Google My Business (GMB) profile as up-to-date
And accurate as possible so that it has a higher chance of appearing in the local pack, attractive and appealing enough to warrant a clickthrough.
Although it is incredibly powerful,GMB is an example of what is known as a citation.
How do I rank well in local search?
So now you know what local business SEO’s all about, you will probably be wondering how to actually achieve success in it!
First, we’d recommend familiarizing with the three core elements of Local Search Ranking
- Proximity: How a close is your business to the searcher?
- Relevance: How relevant to the search query are your products and service?
- Prominence: What do other consumers say about your product and services?
What are the main local SEO services?
Thanks to the evolving nature of search engines like Google, Local (Search Engine Optimizations)SEO can be a lot to work on. It is always changing and can take a lot of time and effort to get right. This is why so many SEO(Search Engine Optimizations) agencies and consultants invest in learning, how to do local SEO rather than broader SEO.
The rules are very different as you are aiming to achieve different goals in many cases, clients do not mind if the high visibility of their business in local search and business listing directories leads to more direct contact and foot traffic than website visits.