It is simple to understand why Facebook advertising is used by over 86% of American marketers. More than half of Facebook users visit the website numerous times per day, making up 74% of daily users.
Therefore, the question isn’t if you should run Facebook advertisements, but rather, when is the optimum moment to do so. Running a successful campaign at the incorrect moment is equivalent to placing a stunning billboard on a motorway that sees no traffic.
But it’s not always as easy to figure out when to run Facebook advertising as we’d want.
In this article, we’ll discuss how to pick the ideal times to run Facebook advertising for your company. We’ll also go through the different Facebook ad types, how to budget your campaigns, and how to monitor their success.
The distinction between paid ADS and organic posts
All of your Facebook fans would see all of your organic posts in an ideal world. Your sign-ups and revenues would rocket through the roof because of how much they would enjoy, remark on, and share your postings.
Sadly, the world is not perfect, and not all posts are created equally.
Marketers have been preoccupied with trying to beat the algorithm known as “EdgeRank,” which limits users’ access to branded content in their news feeds, ever since Facebook debuted the news feed in 2009.
The optimal time to post an organic Facebook update and the ideal time to run a paid campaign are fundamentally different from one another.
You see, only users who have already “liked” your page will be able to view your organic postings in their news feeds. Without “liking” your page, a user won’t be able to view your organic post until they specifically search for it.
You should take the following actions:
- Examine Your Facebook Analytics in-depth: Examine your Facebook ad collection for any new trends. Look for the days and hours when the most people liked your page. Consider your target audience’s demographics, the positioning of your adverts, the actions visitors did once they reached your landing page, and other factors as specifically as you can.
- Examine Your Google Analytics: Google Analytics can be helpful if you are new to Facebook advertising and don’t have enough data to analyse. The information on your website can identify certain trends even though it isn’t as precise and detailed as your social media numbers. For instance, to determine the days and hours when your visitors are most likely to convert, examine the pageview of your checkout page (the last page a visitor sees after completing a transaction on your website, such as making a purchase or downloading an eBook).
The optimal time to run your advertising for YOUR audience and YOUR business can be determined with the aid of these tools. It may be the weekend or not.
How do I run a good Facebook ad?
That is a valid query.
Ask yourself these two questions before you begin to create an advertisement:
- What is the advertisement’s main objective? Is the goal of the advertisement to direct them to your email sign-up page or a product page? Are you a B2B company trying to book a demo with industry experts?
- Who are the intended recipients? Knowing your target market can help with everything from ideas to arranging an advertisement.
Here is an illustration of two advertisements that the same business ran concurrently. The advertisements are run concurrently by the same business, but they target distinct audiences and have different objectives.
Although the advertisements are identical, it is clear that they are attempting to evoke a different emotional response from the viewer.
The “Ad A” on the left uses the “Learn More” button.The copy targets the inconvenience of conserving time, but it does it in a more general way.
The “Sign Up” button is used by the advertisement (Ad B) on the right. It is more overtly requesting that viewers subscribe to its service. Because of this, its copy is more direct. It explains the characteristics in brief sentences.
You can see that Quickbooks is experimenting with Ads A and B to see if addressing more particular pain points would result in a greater CTR when used in conjunction with the “Sign Up” button.
Making a checklist for Facebook ads
- Did you divide up your target market? By geography, gender, behaviours, relationships, and interests, you can further segment your audience or develop bespoke ones.
- Do your copy and image match? Though it might seem obvious, keep in mind that viewers may be skimming through information when they notice your advertisement. You want them to receive a cohesive post that, together with the copy and the image, communicates the main idea.
- Does your CTA make sense? Is your advertisement encouraging customers to sign up for a weekly email or promoting a product with a 20% discount? It cannot be both, spoiler alert.
How do I schedule my adverts to run?
The Facebook ad creation tool makes scheduling your campaigns simple. You’ll be directed to a page where you can enter your targeting, budget, and timetable once you’ve decided on your campaign’s goal:
Instead of “Run ads always,” select “Run ads on a schedule.”
Once you do that, the following box will appear:
All that is left for you to do is click within the boxes that correspond to the days and times that your advertisements should appear.
I’ve selected the times I want to run ads for this ad set as follows:
- Tuesday and Monday from 9 am to 12 pm
- between 12 and 3 PM on Wednesdays and Thursdays
- between 3 and 6 p.m. on Friday and Saturday
- Sunday at 6:00 PM to 9:00 PM
Daily Budget or Lifetime Budget?
With a daily budget, you may tell Facebook how much money to spend each day. You always know how much you are spending on Facebook marketing, and it’s simple to set up. The issue with this strategy is that the social network would prioritise using up the full ad budget without giving much thought to other aspects. Additionally, because you are unable to schedule your advertising, they may run at times when performance and engagement are very low.
On the other hand, with a lifetime budget, you decide on a budget and a deadline for the ad set. Additionally, you may schedule your ads to run, allowing you to pick the times that suit your needs the most. Remember that if you are running a national Facebook ad campaign, your audience will see the advertising in the time zones that they are in.
If you’re running a national campaign, keep in mind that your advertisement will be broadcast to your audience in accordance with their time zone. As a result, on Mondays and Tuesdays, the advertisement will be shown between 9 am and 12 pm PST in San Diego, 9 am and 12 pm CST in Chicago, and 9 am and 12 pm EST in New York City. Really cool, huh?
From here, all that remains is to monitor, test, and optimise.
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